The Ultime Guide To Merchandising To2019
What in Merchandising
Merchandising takes into account how your products come across to consumers as they interact with them in a retail setting and applies certain techniques to make those interactions as impactful as possible
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who does merchandising?
almost any brand whit a physical product uses merchandising tactics from grocery merchandising to cosmetics merchandising to beer merchandising catching the eye of the shopper is integral to increasing sales
Merchandiser Job Description
Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf
Some of the responsibilities of a merchandiser include but are not limited to
Collaborating with suppliers, manufacturers,and retailers to ensure proper execution of merchandising plans
Ensuring retailer complice with merchandising strategies
gathering information on market trends and customers reactions to products
Analyzing sales data - reporting growth, expansion and change in markets
Maintaining inventory of products
Creating and organizing promotions and advertising campaigns
Merchandising Audits: One core method of tracking merchandising data is though Merchandising Audits.Merchandising Audits are essentially an official report on retailer compliance and rep efficiency. they measure the quality of the displays in the retailers you sell to and help identify successes and areas for improvement
Collecting and analyzing merchandising data : Brands should always emphasize the importance of the three types of retail execution data activity data, sales data, and observational data
Data- Driven Merchandising: Now that you ve optimized your merchandising tactics; how can you measure their effectiveness?the answer is by using real time data analytics to take a data driven approach to merchandising.
Monitoring competition: Keedping an eye on your competition is necessary to remain in the market it also can provide you with insight and inspiration on new tactics to use with audience
Ensuring retailer compliance:With so many different products populating store shelves, sometimes retailers are understandably less concerned with perfect product presentation than they are with sales and profit
Saying on top of orders: out- of stocks result in a direct loss of brand loyalty and equity, and encourage shoppers to reach for competitors products
Properly merchandising Shelves: Aclean, well stocked shelf will look more applealing to customers than a unkempt, nearly empty shelf. Merchandisers should pay special attention to the aesthetic of even their common shelf displays
