por Christel Johansson 3 anos atrás
178
1 year questions
por Christel Johansson 3 anos atrás
178
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Type in the name of your organization and press Enter.
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:
List the ways that you can reach your market segments. Examples include:
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
What new processes will you need to establish? Do you need to change existing processes?
Processes include:
Add a process.
If you win the investment or support that you need, where will you start?
Add a risk.
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
Add a milestone.
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Strategies
Strategy
How will you compete effectively?
Add an element of your competitive strategy. Think about:
Weaknesses
Weakness
What do the competitors do that is less attractive than your product or service?
Do they have:
Strengths
Strength
What do the competitors do that is more attractive than your product or service?
Do they have:
Product or service
Describe the competing product or service
Additional info
Who are your customers? Add a target customer segment. Groupings might include:
Add some key points about the industry you are working in.
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
