2.B.2.1 Understanding User's Emotional Journey

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Choosing to Change The 5 Stages

I Do

Am I ACTIVELY changing?

I Will

Am I COMMITED to change?

I Can

Am I ABLE to change?

I Want

Do I WANT to change?

I Am

Am I AWARE?

Example

How could we motivate change?

Disincentives

Incentives

How do you feel?

What would you be willing to change?

What could you change?

What's Your Ecological Footprint?

Which factors have the biggest impact on your ecological footprint?

https://www.footprintcalculator.org