Comportamiento del Consumidor

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Consumer behavior

Social influences

Reference groups

Leaders of the opinion

Cultural Influences

Culture and values

Compression of cultural differences

Subculture

Social class

Implications of participation in marketing

It varies according to the level of participation related to the product.

Types of consumer purchase decisions and consumer participation

Extensive decision making

Decision making limited

Behavior of routine responses

Participation

Evaluation of alternatives and purchase

Buy or not buy

How will they buy?

Where will they buy?

What will they buy?

When will they buy?

If they bought?

Decision making

Purchase

Evaluation of alternatives

Brand recognition

Psychological Influences

Perception

Motivation

Learning

Beliefs and attitudes

Individual Influences

Personality, self-concept and lifestyle

Age and stage of the family cycle

Gender

Factors that influence consumer buying decisions

Individuals

Psychological

Social

Cultural

Factors that determine the level of consumer participation

Purchase participation level

Social visibility

Situation

Perceived risk of negative consequences

Interest

Previous experience

Post-purchase behavior

Satisfied Customer

Meet customer expectations

Cognitive dissonance

Failing to meet customer expectations

Search for information

External

Search data in the external environment

Controlled by marketing

Advertising in mass media

Not controlled by marketing

Personal experiences and personal sources

Internal

The person remembers the data stored in the memory

Recognition of the need

Imbalance between the actual and desired states