2.B.3 Behavioral Economics

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Coca-Cola's marketing strategy

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Subscription Based Community Membership

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Rail Travel

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Dunkin'Donuts China

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CEE 176G/276G What Motivates People to Act?

Some Strategies for Incentive Systems

Other Unique Value

Relieving a Limitation

Maximize Land Value

Development Density Limits

Tax Incentives

Credits

Reduce Taxes Paid

Deductions

Reduce Taxable Income

Rebates

Most Never Claimed

Discounts / Rewards for Coming Back

Super Cash

Offer Incentives to Keep Coming Back

Loyalty Programs

Restaurants

Movies

Airlines

Offer Discounts for Subscribing / Joining

Membership Programs

Amazon Prime

Costco Card

Discounts for Subscriptions

Amazon Subscriptions

Dog Treats

Vitamins

Razor Blades

Lower the Threshold

FREEmium Services

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