Impacts of exhibition events on destination marketing in Vietnam: Case study of Ho Chi Minh city

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CLIC_M ÁNGELES ASENSI

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I am Alfonso Jones

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Business Model Canvas

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The Ultimate Marketing Strategy - Making Customers Come to You

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Aim: find out challenge impacts on exhibition events in Ho chi minh city => discussion=>recommendation

Impacts of exhibition events on destination marketing in Vietnam: Case study of Ho Chi Minh city

Conclusion, Recommendations

analysis and finding out

Subtopic

methodology

Literature review 2: Comparison and finding exhibition impacts: Case study of Ho Chi Minh city-1500words

Sumary and identify futher research area

contemporary studies related to destination marketing of international exhibitions: Ho Chi Minh City=>venvue spaces or covid pandamic

contemporary studies related to destination marketing of international exhibitions: abroad countries

Literature review 1: theories- 3000 words

.

Frameworks related to destination marketing and exhibitions

exhibition events theories

Its impacts on economy, society and culture

overview exhibitions

Destination marketing theories

its impacts on economy, society and culture

definitions

Introduction