Influence of colors on our feelings

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Empathy map example - Tommy

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Example of an empathy map - Allison

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Influence of colors on our feelings

Psychological and cultural differences

Black

In others-> mourning

In some cultures-> elegance

Red

In eastern culture-> good luck

In western culture-> love

Neutral colors

Gray: Neutrality, sadness, boredom

Black: Power, elegance, fear

White: Purity, simplicity, emptiness

Cold colors

Purple: Creativity, mystery, spirituality

Green: Balance, peace, envy

Blue: Calmness, trust, sadness

Warm colors

Yellow: Happiness, optimism, anxiety

Orange: Enthusiasm, warmth, excitement

Red: Passion, anger, energy