Example of an empathy map - Allison

Mai multe ca aceasta

Doctor

după Blake Skinner

CSX Video

după Richard Rathburn

How to be creative

după Peter Ruwoldt

Kathi Evers

după Kathi Durden

What is the end result a user wants to achieve?

What gets in the way of the user for a positive overall experience?

This includes both external and internal influences

What actually matters to a user? How do they feel in the current situation?

OVERALL GOAL

PAIN POINTS

INFLUENCES

FEELINGS

TASKS

What are the actual tasks or actions a user is trying to complete. What are they trying to resolve?

Allison