Example of an empathy map - Allison

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SICKLE CELL ANEMIA

Anwer Areebaにより

Concept Map

Magaly Jimenezにより

Public Relations

Katie Scottにより

Supply Chain Management

Brian Mannにより

What is the end result a user wants to achieve?

What gets in the way of the user for a positive overall experience?

This includes both external and internal influences

What actually matters to a user? How do they feel in the current situation?

OVERALL GOAL

PAIN POINTS

INFLUENCES

FEELINGS

TASKS

What are the actual tasks or actions a user is trying to complete. What are they trying to resolve?

Allison