Example of an empathy map - Allison

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Front Office

由Robert van Rijn

Interior Monologue

由Lucy Amolo

Elementos Morfológicos

由Bernardo Cerrillo Rodriguez

My Identity: Shaima Ali

由Ali Shaima

What is the end result a user wants to achieve?

What gets in the way of the user for a positive overall experience?

This includes both external and internal influences

What actually matters to a user? How do they feel in the current situation?

OVERALL GOAL

PAIN POINTS

INFLUENCES

FEELINGS

TASKS

What are the actual tasks or actions a user is trying to complete. What are they trying to resolve?

Allison