TYPES OF ECOMMERCE

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การวิเคราะห์สิ่งแวดล้อมทางการตลาดและกระบวนจัดทำโมเดลทางธุรกิจ (Trend , Technology and LEAN CANVAS)

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Omani Euro Food Industries (Organizational Structure)

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Operations Management at Sephora

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Ice cream

creat de Katrina Woods

TYPES OF ECOMMERCE

According to the Business Model

SUBSCRIPTION

✅ Recurring revenue ✅ Greater customer retention ✅ Rapid scalability

DROPSHIPPING

✅ Low initial investment ✅ Flexibility and scalability ✅ Lower financial risk

OWN STORE

✅ Full control over branding ✅ Lower commissions ✅ Greater customer loyalty

MARKETPLACE

✅ Higher traffic ✅ Ready-made infrastructure ✅ Consumer trust

According to the Client

B2G (Business to Government)

✅ Stable contracts ✅ Greater credibility ✅ Lower risk of non-payment

C2C (Costumers to Costumers)

✅ Low operational costs ✅ Wide market reach ✅ Product variety

B2C (Business to Costumers)

✅ Global access ✅ Personalization and digital marketing ✅ 24/7 availability

B2B (Business to Business)

✅ Higher sales volume ✅ Long-term business relationships ✅ Order automation

Social Media Trends

Diverse Content Planning

✅ Greater organization and consistency in digital marketing strategies. ✅ Boosts creativity by experimenting with different types of content. ✅ Optimizes time and resources, reducing improvisation and repetitive content.

Brand Community Building

✅ Strengthens customer loyalty, increasing retention rates. ✅ Encourages user interaction, creating brand ambassadors. ✅ Provides valuable insights into customer preferences and needs.

Shoppable Posts

✅ Facilitates conversion, allowing purchases directly from social media. ✅ Reduces purchase time, eliminating unnecessary steps in the buying process. ✅ Provides greater convenience for users, increasing the likelihood of purchase.

Video Content

✅ Greater reach and engagement compared to images or text. ✅ Easy to consume, adapted to users' short attention spans. ✅ More effective for explaining products and services visually.

Influencer Marketing

✅ Higher ROI (Return on Investment) compared to traditional advertising. ✅ Better audience segmentation by collaborating with influencers aligned with the brand. ✅ Generates organic recommendations, increasing purchase intent.

User-Generated Content (UGC)

✅ Greater credibility and trust in the brand. ✅ Low investment in traditional advertising. ✅ Increased engagement with real customers sharing experiences.