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Conceptual Maps

N i n e S e g m e n t s

Value proposal

creating value chain

products

what difference of the competition

services

Customer segment

people

Businness

satisfy needs os the clients

key partners

alliances

enhance power in the market

key resources

used fixed asstes in the production

makes the proposal different of value

Relations with clients

it is characterized by

keep

loyalty

capture

customers

Cost structure

cost optimization

construction of stable models

Monetary income flow

willing to pay each market segment

value proposal

Key activities

they are the activities that allows us

deliver to customers

to satisfy the needs

products and services

Communication channels and sales

Channels of distribution and sale

materialize the delivery

The communication channels

know produts

Represented

Strategic Plannig

M O D E L C A N N A S