Our Issues and Strategies Note: Nov.6, 2024

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Competitive advantage 2

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Our Issues and Strategies Note: Nov.6, 2024

Our Strategies

2nd Phase

mid-term plan CRM platform Project

TimeFrame

Launch

Late 2026 or Early 2027

Vender Selection

By the end of 2025 or Early 2026

Vender Hearing

New CRM Platform

CDP

CRM Integration

Omni Channel Integration

SNS

MA

WEB

Restaurant CRS

POS

CRS/BE

Loaylty

CRM

1st phase

LINE mini APP New Stamp Program

Introduction as PoC

March 2024

Our Issues

Not being successful in growing loyal customer

Siloed marketing organization and process

Fragmented System Environment

Limited CRM capability

Only less than 10％ of Member bahavior in our CRM DB can be visible

Loyalty Program Overview "Club Oriental"

System Environment

Cendyn

Non Japanese BE

Sabre

GDS

Table Check

Tripla

Tripla Connect

eDM

Membership

BE

PMS

TAP

Member Base

340,000

Enrollment 100,00-120,000/ year

Since 2022 Formulated upon brand launch

Oriental Hotels & Resorts