по he nian 15 лет назад
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Questionnaire survey
Questionnaire surveys
questionnaire-based interviewing
validity of questionnar surveys
repeat interviews
ask the same question twice
include 'dummy' categories
types of questionnaire survey
organisation surveys
captive group surveys
customer/vistor on-site intercept surveys
e-surveys
street/quota intercept surveys
quota sampling
houdehold surveys
omnibus surveys
merits of the questionnairs survey method
merits of questionnaire surveys
questionnare design
measuring attitudes and opinions
wording of questions
open- ended and pre-coded questions
ordering of questions
introductory remarks
filters
layout
types of information
attitudes and motivations
activeties and behaviour
respondents characteristics
research problems and information requirements
coding of questionnaire responses
recording coded information
open-ened questions
pre-coded questions
conductiong a pilot survey
estimatinginterview or questionnaire completion time
testing analysis procedures
estimating response rate
training and testing fieldworkers
testing fieldwork arrangements
gaining familiarity with respondents
testing questionnaire layout
testing question sequencing
testing questionnarie wording
interviewer completon versus respondent completion
the nature of questionnaire surveys