REPUBLICA DEL CACAO

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ARTICLE SUMMARY INDIVIDUAL ASSIGNMENT HPT30303 L3T2

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REPUBLICA DEL CACAO

THE PRINCIPLES OF WAITING

Create an experiential store: Clientes are more relax "time flies"

Unoccupied time feel longer than occupied time: Activities inside the store.

MOMERAL EXPERIENCES

Experience the crops

Customization the origin of the cacao.

Human Touch at Republica del Cacao. Employee Experience

Artesanal made chocolate. From the tree to the bar

Republica del Cacao Cafeterias

STORYTELLING

Entremet Obsidian recipe with Republica del Cacao

Video: The authentic milk

Stores: "Transports clients to the cacao plantation"

CUSTOMER CENTRIC

Sensory Branding

Sight the store

Hearing: Andean folkloric music

Tasting (Smell & Taste)

Touch: the cacao power