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Diary Entry

av Its Micho

marketing plan

av camila santos

You've Got Mail

av Nguyen Joanne

Market analysis

av Daniel Sima

hotel pricing

event calendar (+/- impact)

large confirmed books

overbooked competitors

local events

school holidays

public holidays

distribution channel

global distribution system

travel agent

coupon pages

online travel agency

own website

direct

walk-in

hotel rates

contracted individual rates

groups

individual

corporate individual rates

published individual rates

package rates

promotions

daily rates

market segments (by the purpose)

leisure individual or group

business group (not the person booked the room)

business individual

conditions

different sales conditions (deposit, cancellation policy)

selling on different channels

segmented market

variable prices with the time

the product can be sold in advance

changing demand

lot fix costs

fix capacity