Visual Data Analysis

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ESP

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Computing

av Desi McKeown

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av Serik Ayazhan

UX Design

av Balazs Michnay

Visual Data Analysis

Customer Journey Diagram

timeline

outlines

every step in the sales cycle

advocacy

repurchase

awareness

first interaction with the brand

shows the way a typical prospect becomes a paying customer

Affinity Diagram

org chart

analyze open-ended questions

look for patterns

sort large amounts of data into groups

clear overview

Flow Model

concept map

how users interact with your product and each other

better needs assessment

tracks the flow of information within a system