EL DISCURSO

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EL DISCURSO EMILY EL KHOURY

Type in the name of your web site and press Enter.

PROCEDIMIENTOS DE RETÓRICA

PROCESO

Web sites can be implemented in a variety of ways. Choose from the suggestions or add your own.

ACTIO - REPRESENTACIÓN Y RECREACIÓN DEL DISCURSO

Links tend to go stale over time and need periodic testing. Add a note about on you will detect broken links.

Options include:

• Providing a reporting function on your site
• Manually testing against a schedule
• Running an automatic link testing tool

MEMORIA - DOMINIO DEL DISCURSO

ELOCUTIO - APROPIADA Y COMPRENSIBLE

You should carry out a basic regression testing after making significant changes to your site or the back-end technology, in case some disruption has occurred.

Think about:

• How you will be notified of changes that should trigger regression testing (e.g. database upgrade, platform upgrade, revisions to the product catalog, changes to e-commerce, etc.)
• Defining a basic set of regression tests that verify that your site is functioning correctly

DISPOSITIO - CARÁCTER DEL DISCURSO: DEMOSTRATIVO O PASIONAL

INVENTIO - BÚSQUEDA DE IDEAS Y ARGUMENTOS

HABILIDAD TÉCNICA

What browsers will your site need to support?

It is difficult to support all browsers as technologies change. Many web sites declare older browser versions as unsupported.
Add included or excluded browsers and versions.

EXPRESIÓN DE MODO ADECUADO

SISTEMA DE PROCESOS

Add information about the formats your site will need to support.

Think about:

• Accessibility guidelines and requirements (e.g. WCAG guidelines to ensure sites are accessible a range of abilities)
• Support for low-bandwidth users
• 'Adaptive' layouts for mobile devices
• Target screen resolutions
• Content ratings or age verification

SENCILLA ASOCIACIÓN

ORATORIA FORENSE

BREVEDAD

You will need to test against your supported browsers, especially after updates. Add some notes about how this will be achieved.

Think about:

• Maintaining your list of supported browsers
• Notifications of updates, so that you can test new versions
• Establishing a test platform with browsers installed
• Cross-browser testing stacks & tools
• HTML validation services

DIAFANIDAD

VERACIDAD

When performing tests, or receiving feedback on the technical aspects of the site, how will you collect and track issues?

Think about:

• Capturing screenshots
• Using mark-up software that lets users add comments to a site
• Logging issues and their current status
• Scheduling fixes
• Logging changes and fixes against a site version or last-update date

PRECISIÓN

RESUMEN

• What are the criteria for accepting the site?
• How will this testing be carried out?
• Who will do it?

Add some information about acceptance testing.

ANTE EL JUEZ

COMUNICACIÓN EFICAZ

You will need to test the usability and user stories that the site should deliver.

Think about:

• Having a representative panel of users
• Organising supervised test situations
• Preparing test scenarios and instructions
• Analysing issues and making improvements
• Analysing site statistics to see how users navigate
• Analysing feedback from the site to make improvements to the design and navigation
• Using software to support user testing

TRIBUNALES DE JUSTICIA

PARTES

CONCLUSIÓN

What are the key milestones for your website project? Add a topic and target date for each milestone.

Think about:

• Setting up the team
• Agreement on content
• Agreement on graphic design
• Appointment of outsourced services
• Completion of usability testing
• Official launch
• Maintenance running smoothly

FINAL

BREVE RESUMEN

Will you use A/B testing?


A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology. You can use it for:

• Testing colour, wording, graphics and layouts
• Testing calls to action
• Testing product positioning and targeting

Add some notes about A/B testing for your site.

RECOMENDACIONES

A secure server and HTTPS encryption may be needed if you are handling:

• Payment information
• Logins and passwords
• Sensitive information, e.g. financial, health or other personal details

Add notes about actions you will need to take about using a secure server.

SEGÚN SU EFECTO

AGRADECIMIENTOS

Your web site will need to be regularly monitored to ensure that problems are detected early.

Think about:

• Monitoring outages and slow response with automated software
• Monitoring for hacking or security breaches
• Schedules for a 24x7 response if necessary

Add actions to establish monitoring and response for your site.

RESPUESTA DEL PÚBLICO

If your site contains dynamic information such as a blog, a news feed, user forums or regular campaigns, how will these be updated and published?

Think about:

• A publishing schedule
• Who will do this
• How it will be staged and checked before publishing
• How obsolete information will be removed
• Moderating user forums, cleaning up junk posts and managing users

CON VIVAS O HURRAS

What will be your process for managing change on your website?

Think about:

• How changes will be identified and logged
• Who will do them and how often
• How they will be tested
• How they will be authorized for release
• How they will be rolled out without disrupting the user experience

Add an action needed to establish change control.

FRASEOLÓGICO

Identify the sources of change on your website.

Think about:

• User feedback
• Marketing campaigns
• Changes in products and services offered
• Improvements from analysis of usability feedback
• Changes incorporate style or logos
• Changes in your organization that need to be reflected in the web site

Add a source of change for your website.

PUNTOS IMPORTANTES

Will you use A/B testing?

A/B testing tests the effectiveness of marketing techniques rather than the functioning of the technology.

You can use it for:

• Testing color, wording, graphics, and layouts
• Testing calls to action
• Testing product positioning and targeting

Add some notes about A/B testing for your site.

DESARROLLO

IDEA CENTRAL

A persona is a type of user who may visit your site.

Think about:

• Prospective customers or existing customers
• Users ready to purchase
• Users with a question or a problem
• Users familiar with your industry
• Users unfamiliar with your industry
• Prospective partners or existing partners
• Industry pundits, bloggers or the press

FORMA CLARA

Where will 'IDEA CENTRAL' arrive from?
Will 'IDEA CENTRAL' arrive from a particular location?
Will this mean they need a particular landing page?

Think about:

• Search engine results
• Referrals from other sites
• Response to a promotion
• Response to an advertisement
• Direct marketing mail
• Redirection from other sites

DETALLADA

How much will 'IDEA CENTRAL' know about your products and services?

ARGUMENTOS

Service Level Agreements define the reliability and capacity of service and are usually part of an agreement with a web site hosting company.

Are there specific terms that you will require? Think about:

• Number of concurrent users on the site
• Storage space required
• Bandwidth per month
• Percentage uptime

Add an action that you need to take to establish SLA metrics for your site.

REFUTAR IDEAS

VERACIDAD DE DATOS

Include a back-end connection from the suggestions or add your own.

MÁXIMO 45 MINUTOS

INTRODUCCIÓN

INICIO

Who are your target users?
Add a market segment that reflects specific users.

MOTIVAR LA ATENCIÓN

BREVE

If you have existing marketing data about users and their needs, you can identify it or attach a file here.

SEGÚN EL PÚBLICO

• What does or do 'BREVE' be able to do on your web site?
• What is your call to action for this persona?

TEATRALIZADO

INTERROGATIVO

HUMOR

What privileges does 'BREVE' need to 'SEGÚN EL PÚBLICO'?

Do they need:

• Login credentials?
• A customer or account number?
• An order number or reference number?
• Proof of purchase?
• Or some other privileges?

ANÉCDOTA

Why would 'BREVE' need to 'SEGÚN EL PÚBLICO'?
What would motivate them to do this?

DEFINICIÓN

EXPONER Y TRANSMITIR

INFORMACIÓN

How will you do the following?

• Refine and agree the requirements
• Deliver the collateral and materials
• Brief designers
• Obtain comments and feedback
• Obtain approval for release

ACCIÓN

COMUNICATIVA

Add a stakeholder role. You can choose from the suggestions or add your own.

• Approver
• Client representative
• User representative
• Tester
• Marketer
• Designer
• Copywriter
• Customer services
• Sales
• Editor
• Technology adviser
• Developer
• Systems Administrator

PÚBLICA Y ORAL

Add a responsible person