作者：Владислав Зорин 8 年以前
400
Electronic commerce
Electronic commerce
Social Networking Sites With Great Potentials for E-Commerce
Tumblr
Pinterest
LinkedIn
Twitter
Google+
Instagram
Facebook
New Careers in E-Commerce
Product Development
Supply Chain
Marketing
Design
Content Manager
Product Management
Business Analyst
Key technologies used in B2B
e-commerce
Back-End Information System Integration
Intranet
Internet
Extranet
Electronic Data Interchange (EDI)
E-commerce Business Models
Government-to-Citizen (G2C)
Government-to-Business (G2B)
Consumer-to-Business (C2B)
Consumer-to-Consumer (C2C)
(C2C) type e-commerce encompasses all electronic transactions of goods or services conducted between consumers
Business-to-Consumer (B2C)
Business-to-Business (B2B)
(B2B) e-commerce encompasses all electronic transactions of goods or services conducted between companies
Mobile commerce
Mobile marketing and advertising
In-application mobile phone payments
Payments can be made directly inside of an application running on a popular smartphone operating system, such as Google Android
Mobile money transfer
Mobile ticketing
Mobile vouchers, coupons and loyalty cards
Mobile banking
Mobile brokerage
They allow the subscriber to react to market developments in a timely fashion and irrespective of their physical location
Mobile browsing
Mobile purchase
The principal e-commerce
revenue models
Affiliate Revenue Model
The affiliate program is an online distribution solution which is based on the principle of commission
Sales Revenue Model
Transaction Fee Revenue Model
Subscription Revenue Model
Users are charged a periodic
(daily, monthly or annual) fee to
subscribe to a service
Advertising Revenue Model
E-commerce Marketing
Email Marketing
Newsletters, abandoned cart notifications and remarketing all use email
Display Advertising
Banners, sidebars and other predominantly-visual advertisements that appear on other websites
Affiliate Marketing
Referrals from other websites with industry or product-focused content such as reviews, comparisons, and testimonials
Search Engine Optimization (SEO)
SEO traffic comes from unpaid "organic" results on search engines such as Google and Yahoo
Search Engine Marketing (SEM)
Sometimes used a synonym for PPC, referring to paid advertising campaigns
Pay-per-click Advertising (PPC)
Businesses bid on impressions for paid listings at the top of search engine results, paying on a per-click basis
