作者：molly jensen 13 年以前
309
Evolutionary Psychology
Evolutionary Psychology in Marketing
classification of problems
launch positioning
often difficult to change
classifying to existing products
pattern recognition
has been seen as a weakness
Gender differences
women dominant and men more passive
attitudes towards communication
attitudes towards savings
women respond to beauty and attraction
men respond to sex, control, power
opposite sex has fundamental influence on products we buy
emotions before reason
anger and range to improve negotiating position
rational response is cognitive
hindrance and whole body experience
try to suppress emotional side
impuse purchases
ongoing struggle in the brain for precedence
nomadic behaviour
conquer and discover
games, quizzes, internet challenges
desire to go out and identify new opportunities
endless travel shows and discovery channel
human nature
fairness in exchange
"safe" environment is a key marketing tool
risks are necessary for survival
clearly important to consumers
be fair to maintian security
more likely to make a fair more than a rational
Human Body/Mind
removes influence to nurture
genetic make up changes at slow pace
ecological niche to allow problem solving
neo-cortex
limbic system
reptilian brain
contest and display
now young and beautiful
give authority to older/experienced
who sits in which chair when watching tv
existence of hierarchy for leadership and cohesion
gossip is powerful glue for deciding best leader
self-confidence
use sex as the focus of their ads
social brand use categories
customers are targets
business is war
effective approach
even when reality suggest otherwise
Analysis
marketing aimed at changing is waste of time
Set of specialised software modules
Controversial
mentality of ancestors
not had time to evolve
historical view point on comtemporary life
