作者：Will Pleming 5 年以前
534
Harley Davidson Live Wire original
Harley Davidson
Live Wire
Position In
Market
The premium Electric option on market
The bike for Environmentalists
Leader in Technological
innovation
Price
Offering Discount
on pre-ordered bikes
to create sales base
Premium Price to create sense
of innovation and technology
Can reduce price,
but can never increase it
Promotion
Print Media
Utilize signage in individual
bike dealerships
Target tech prints such
as Financial Times
Social Media content
Linkedin Advertising when
tech is searched
Facebook Videos using
targeted audience features
Youtube Promotions
Distribution
Offer merchandise (tees, badges etc)
to promote in target areas such as Inner city areas
Utilize Australia's diversified
motorbike dealerships to gain geographic
access nation wide
Subtopic
Target Customer
Progressively minded
(enviromentally friendly)
Inner City
25-35
High discretionary
income
Tech Savvy
Product
Added Benefit
Easier to ride
Quiet, no heat
Enviromentally friendly
Core
Transports indiviudals
Augmented
Apparel with each purchase,
helps form group membership
Extended warranty
to ease concern of durability
of bikes
