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Bővített marketing-mix

由Csiszár-Zsivnovszki Mónika

PR és Marketing

由Tarr Evelin

7.

由Helga Molnár

Cikk

由Anett Szőgyényi

invasign

events

locals' stuff???

presentations, workshops, roundtable conferences?

magician

Csirmaz András

gastronomy /cooking

wine tasting

Szava Gina

Zitu

dancing classes

alternative theaters, dancers, performances

DJ, VJ

presentation

budget

technology: local sponsors?

entertainment allowances: sponsors!!

locals?

Pick? etc

wineries

day-wage: 50-100 CHF/artist??? +free sightseeing? (Museum tickets, transportation, etc)

gasoline HU-CH-HU: CHF 400/car

hostel: CHF 50 pnpp couchsurfing!?!

marketing costs

decoration, furnishing

rent & utilities

insurances

benefits for sponsors

designers', artist's portfolios

project goals

fresh juice for the swiss

helping the creators

promoting Hungary

Hungarian design: its roots and at present

Pop-up stores' history and nowadays in London - how they formed the art-athmosphere of London

http://news.bbc.co.uk/2/hi/programmes/newsnight/8400522.stm

sponsors

SBB, MÁV

online magazines

EasyJet, Swissair, Malév

they have HU-CH flights

WizzAir, Helvetic, FlyBaboo

Swiss/Hungarian owners

no HU-CH flight

Zürich Consulting Group Ltd.

promotion

fanzine

local design shops

flyers

personally

Facebook

Facebook & Google ads

local event mags

designers

majoros zita: printás használt bőrdzsekikből csinálnak cuccokat

nádasdi kati. kötött cuccai szépek. 1es darabok, nincs uténgyártás, necces a méret miatt, stb.

trixi – camou.hu nagyonnagyon viszik – félig svácji. ruhák k jók. táskák kurva drágák – de Mo-on ismeretlen minőség.

plastenka – határeset

egymindegy.com dénes övei

magony zsuzsi: barát utca zsikamikke. összecippzárazható pulcsi.

felvarrom.hu – karkötők bringagumiból

target cities

Basel

ArtBasel

Zürich

businessmen

Bern

Embassy

Luzern

tourists (mainly Far Eastern)

contact

shopping parties at private flats

artists' lofts, offices, factories on holiday

"pop-up" empty stores

Best Practice

No Longer Empty - Chelsea

PS1 founder Alanna Heiss, who in 1971 famously began the Institute of Art and Urban Resources

real estate agencies

Hungarian Embassy

Hungarian Embassy Bern

Institutes for Hungarian Culture