lecture
threats
competition hotels
economic
ukraine
international capital investment
economic situations
political situation
management contract
second tier:
management companies the operate hotels for owners and do not use the management company name as part of the hotel name (service 4youm accent)
first tier:
management companies that operate hotels fo owners using the management company's trade name as the hotel brand
operational forms
hotel group
hotel chain
individual
process of planning example: accor hotels
basic core data
hotel franchise (névhasználat)
frnachisee
those who buy under specific terms and conditions
and at an agreed-upon price
for a fixed period of time
those right to use a brand name
franchisor
those who manage the brand and sell the right
and systems, resources for a fee
allows another party to use its logo
to use the brand name
USP
for example:
technic
design
servise
hotel concepts
leasure
business
summery
Quality
brands
Hotel*, Union, 1-5 superiors
Property
time share
Ownership (property), Rental, Leasing
location
regional differencies, Resort sites, Medical sites
Bp, Balaton, countryside
hotel type
medical, Thematization
Boutic, Conference, Resort, Spa
(specialisation), City, Business
Leadership
Owners' expectation, enviroment
Market position, Product
Departments
F&B, Spa, maintenance, controlling...
Sales, Room's division, (FO, HK)
Operation terms
Management contract
Ownership, Franchise contract
Ownership
Banks?
hotel chains, Hotel groups
independent hotels
Family hotels
management topics
Financial
Human, Assets, Profit
Marketing, Revenue
