Marketing Principles Class

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ELD

由Maria Incrocci

Idea Generation (Courage 2_Group 1)

由Keeshia Alyanna Bello Soriano N/A

Disney By: Christie Lam

由Christie Lam

CHAPTER 3

由Corinne Nuai

Marketing Principles Class

Promotion

Contests

Give-Aways

Price Promotion

Public Relations

Advertising

Market Planning

Would you open a tractor supply shop in Los Angeles?

Would you open a ski shop in Miami?

Would you sell bikinis in Alaska?

Would you sell winter coats in Arizona?

Channel Management

Channels

Drug Stores

Vending Machines

Restaurants

Retail Stores

Grocery Stores

Online

Convenience Stores

Marketing Utilities

Information Utility

Possession Utility

Time Utility

Place Utility

Task Utility

Form Utility

The Importance of Marketing

You’ll build a powerful brand

You’ll learn how to test and optimize

You’ll develop an ‘ideal customer’ profile

You’ll discover what works

You’ll learn your marketplace

You’ll build a social asset

You’ll make consumers trust you

You’ll learn your metrics

You’ll increase awareness

You’ll make more sales

The Value of Marketing to Society

Modeling Consumer Behavior

Economic Benefit of Marketing

Managing Consumer Expectations

Informing and Educating Consumers

Selling

Relationship Selling

Persuasive Selling

Price Based Selling

Direct Selling

Cold Calling

Pricing

Demand for the Product

How Much Profit You Want to Make

Competitor's Price

How Many of Your Product You have to Make

Cost to Make your Product

Marketing Information Management

Marketing Information

Observations

Focus Groups

Interviews

Internet Account Data

Click-Through Data

Sales Data

Surveys