Media Fluency

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Media Fluency: The Ability to communicate effectively with graphical formats, just as we have been taught to do through written text.

what is happening????

visual society

Traditional writing skills are no longer enough

Redefine definition of "illiterate"

Beyond text-based communication

Media Fluency in the Real World

good job guys

Why buzzfeed is great

Forbes Media Literacy Quiz

Media Fluency Project

Project

Example of Project

Reflection

Students critically review and adjusts the communication as necessary alignment with the audience, message, and purpose

Students understand the principles of graphic design and employs creativity

Accurately and consistanly discerns intended message

Students understand a wide range of media and design

This project identifies the audience and considers their needs and preferences

Media Fluency in the Classroom

Students need to understand how to be effective in using digital tools to solve problems and create real-life products that communicate, inspire, and entertain

Students need to be media literate

The Process

Leverage: matching media to message and audience

Medium: Who is the audience?

What criteria exist?

What are your abilities?

Message: content + tone

Listen: learning to look critically at at content

Medium: Analysis of delivery, evaluation of efficacy, appropriateness of chosen medium

Message: What is really being communicated?