Mobile 2.0

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Parcipatory Culture

由Sue Harmon-King

Advertising

由Joel Bennett

Vuente Odoo Developer Projects

由Anthony Gardiner

Types of Promotion

由Mary Michalak

Mobile 2.0

Introduce unified login

Flash portal for MDS

Introduction of Advertising to MDS

Integrate to existing ad network NOT developing our own

Argument: Sales will go down

... still 95% of t-zones traffic is via MDS

monetise this traffic

Market weakness

External links

monthly free download for optin

Listing

Listing fees for top placements

CPC model?

Search

... or full integration of Mobile 2.0 Portal

Manipulation of search results

Payed search placements

P

Advertising

Integration of existing Advertising network, eg. Google

Get free download or credits for full advertising

Users can choose level of advertising

Channels

google earth

Subtopic

gmail

myspace

twittervision

utube

AT

play.fm

soulseduction

Radio Genc