Customer journey map template - Mind Map

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The customer journey map represents all the steps a customer needs to take from the lead to the advocate of your brand. The ideal flow is for all the customers to go through all the steps (touchpoints). Fill it out with the specific stages your business has to make the necessary improvements to convert as many leads into advocates of your brand.

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Touchpoint

The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).

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ADVOCACY

This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.

RETENTION

The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.

PURCHASE

This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.

CONSIDERATION

This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.

AWARENESS

The first stage represents the first interaction a customer has with your business. Think about how these leads got in contact with your brand.