Customer Journey Map Template

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Customer journey map template

The customer journey map is an incredibly powerful tool for any business.

It represents a visual representation of each step a client makes from the first interaction with your brand to the highest level any client can become: an ambassador.

Why is it so important? Because you want as many people who hear about your brand to become clients and then recommend your products. Using this template, you identify the exact steps, and it will be easier for you to design the marketing strategy to convert as many leads into ambassadors.

Touchpoint

The touchpoint represents each customer's step throughout its journey to the final goal (Advocacy).

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ADVOCACY

This is the stage where you want all your customers to achieve. They will promote the product as being satisfied.

RETENTION

The journey doesn't end with the purchase. At this stage, you can consider follow-up, support service, etc.

PURCHASE

This is the moment when the lead becomes the client, and the purchase is made. Here focus on the purchase cycle and break it down to identify the touchpoints.

CONSIDERATION

This is the point where the lead starts to consider purchasing from your brand. Here you can consider the following small steps: reading reviews, checking the price, comparing it with other competitors, etc.

AWARENESS

The first stage represents the first interaction a customer has with your business. Think about how these leads got in contact with your brand.

Customer journey map

The customer journey map is a visual storyline containing the stages a customer has, from the first interaction with your brand to the moment when it becomes a loyal customer or even an ambassador.

Follow each stage and add the corresponding touchpoints.