Customer story

Team workflow: from trial to indispensable in two months

Wilfried Berg, Member of the Executive Board and Head of Digitalization at the bbw Group (Germany), introduced Mindomo to his team two months before recording this interview. It is already part of his daily work. Here is how that happened, and what shifted for the team along the way.

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Why Wilfried Berg chose Mindomo

As Member of the Executive Board and Head of Digitalization at the bbw Group, Wilfried Berg’s role includes finding and implementing tools that improve how teams work together.

He cares about two things in particular:

1️⃣ workflows that actually improve efficiency

2️⃣ collaboration that holds up across people and projects.

Most platforms promise both. Far fewer make it past the first weeks of real use.

Mindomo has quickly established itself as an indispensable tool in my daily work.

Wilfried Berg

Member of the Executive Board & Head of Digitalization, bbw Group

Wilfried Berg, Member of the Executive Board and Head of Digitalization, bbw Group
Mindomo was introduced to the team about two months before this interview. The story that follows is what happened in those weeks: how it got into daily use, what it replaced, and what changed in the team’s work along the way

From trial to indispensable in two months

Before Mindomo, work was distributed across separate workstations, individual notes, and a mix of files that did not always agree with each other. Wilfried wanted a single visual surface the team could work on together, with real-time editing as a hard requirement rather than a nice-to-have.

What he did not expect was how quickly the tool would settle in. Mindomo did not sit unused after the first round of onboarding. By the time of the interview, he was already using it daily, and so was the team. Mindomo replaced the more spread-out working methods they were using before.

How bbw Group uses Mindomo every day

Wilfried’s daily use spans several distinct activities, and the team’s use extends further. None of these are unusual categories for productivity software. The difference is that all of them sit inside the same tool, with the same group of people able to edit the same diagram at the same time.

To-do lists and project structure

Wilfried personally uses Mindomo to organize his to-do list and to structure projects before bringing the team into them. The visual format makes it easier to see which task belongs where, and to spot what is missing or in the wrong place before work starts. Once a project is in shape, the same diagram becomes the working surface for everyone else involved.

💡Read more about how to prioritize tasks with Mindomo mind maps in our dedicated article.

Mind maps and concept boards

The team works in both formats. Mind maps cover the hierarchical cases: breaking a project into pieces, organizing thinking around a single topic, sequencing what comes after what. Concept boards are used for the less linear work, where ideas need to connect across the canvas rather than down a branch. Wilfried mentions both as the formats his team relies on most. It is one of the few platforms that handles both natively, in the same place.

Internal training sessions

Mindomo has also found its way into the team’s internal training. Visual structures make it easier for participants to follow a topic as it unfolds, and live collaboration means trainees can interact with the same document instead of watching a slide deck go by. The training session and the working document become the same thing.

Why real-time collaboration changed how the team works

Wilfried returns to one feature more than any other: real-time collaboration. He calls it “a decisive advantage that brings measurable time savings”. Worth unpacking why he frames it that way.

Before Mindomo, the team’s work was spread across separate workstations and files. Even on shared documents, edits queued up. Someone made a change. Someone else found out later. Decisions sometimes got made twice. Small mistakes propagated before anyone noticed them. Wilfried calls those “error sources through fragmented workstations”.

What changed with Mindomo is that the document the team works on is always the current version. Several people can edit it at once, and whoever opens it next sees what just happened. Discussions sit on the same surface as the work itself (they can add comments to topics). Decisions are visible the moment they are made. The meeting and the project stop being two separate things.

Wilfried describes the resulting time savings as measurable rather than estimated. He does not give a percentage, but the implication is that the team has noticed the difference clearly enough to attribute it to this one feature.

What sets Mindomo apart

Wilfried has evaluated other mind mapping tools as part of his role. A few traits keep Mindomo ahead in his account.

Real-time collaboration that actually keeps up. Multiple people in the same diagram at the same time, with changes appearing as they happen. He names this as Mindomo’s clearest edge.

Simple operation paired with deeper functionality. This is the phrase Wilfried uses twice in his testimony. Mindomo stays easy to use even though it offers far more than basic mind mapping.

Two diagram types in one place. Mind maps for hierarchical work. Concept boards for the rest. Most platforms make you choose. Besides multiple layouts there is also a template library to get started quickly.

Easy for new team members to learn. Anyone who has tried to introduce a new tool to a team knows that the learning curve is what decides whether it actually gets used. Mindomo’s interface was straightforward enough that Wilfried’s team got going on their own.

Learning and tips inside the application. Beginners are not sent away to documentation or training videos. They get oriented inside the tool itself, which is what makes a wider rollout possible without a parallel training program.

Versatility across actual work. The same tool covers to-do management, project structuring, real-time team work, and internal training sessions. It justifies daily use, rather than occasional use for one specialty case.

Onboarding new users

For an executive responsible for implementing tools across an organization, the question that actually decides adoption is rarely “is the product good?" It is closer to “will the people who have not used this before be able to start using it on Monday morning?" Wilfried’s experience answers that directly.

As mentioned above, he describes Mindomo’s interface as intuitive enough that new users can start using it quickly. More importantly, the application includes its own learning tips, which means a new team member does not need to wait for someone else’s availability to start working productively. They open the tool, the tool helps them get oriented, and they get on with their work.

That property does not show up in feature comparison charts, but it is one of the main reasons Wilfried describes the rollout as smooth. A tool that needs an internal champion to babysit every new user is a tool that does not scale across a team. Mindomo, in his experience, did not require that.

Improvements the team has seen

Wilfried attributes four specific changes to Mindomo’s introduction.

1. Team collaboration improved significantly. The team can now work together more efficiently, with edits and decisions happening in one single place.

2. Communication inside the team got better. Wilfried links this to the visual nature of the work. With everyone working from the same diagram, conversations get more direct. People can point at the part they mean instead of trying to put it into words.

3. Projects are better structured and easier to track. Mind maps and concept boards make the shape of a project visible. Status, missing pieces, and dependencies show up where they live, instead of being buried in a separate tracking system.

4. Higher productivity, better quality results. These are the outcomes he names directly. He does not separate productivity gains from quality gains, which suggests the two are reinforcing each other. Work moves faster because it moves cleaner.

Wilfried's advice for teams evaluating Mindomo

Wilfried’s recommendation is direct: test it on real work, not on a sample project. His team’s two-month run from trial to daily use happened because they were using Mindomo for actual projects, actual to-do lists, and actual training sessions. Not a careful testing phase that lived in parallel to the real work.

His framing of the test is simple. If a tool can shift how a team collaborates at the level his team has seen, anyone wondering whether it might work for them will find out the same way they did. By using it.

The tools he recommends most strongly are not the ones that look most impressive in a demo. They are the ones that change how people work. Mindomo, in his view, qualifies.

Wilfried's rating: 9 out of 10

Asked to rate Mindomo on a one-to-ten scale, Wilfried gives it a nine.

He does not explain the missing point, and it is worth being honest about that. Two months into using a new platform is not enough time to know everything about it. An executive who hands out a perfect ten after two months is either exaggerating or not paying close enough attention. A nine, from someone whose job involves evaluating tools across an organization, reads as a serious endorsement with appropriate caution.

In his own words: “It’s a tool that has really improved our work, and I’m convinced that it can help others increase their productivity and creativity."

Quote to remember

“Mindomo is a tool that can really change the way you work. It’s easy to learn, simple to use, and offers a variety of functions that can increase your productivity and creativity. I would recommend that everyone try it out and experience for themselves how Mindomo can improve their work."

Wilfried Berg, Mindomo video testimonial

More About Wilfried Berg

Wilfried Berg serves on the Executive Board of the bbw Group, a Germany-based organization, where he leads digitalization across the group. His role involves evaluating and rolling out tools that affect how teams plan, collaborate, and execute their work.

That perspective shapes his testimony. He is not reviewing Mindomo as a personal user who has found a better way to capture ideas. He is reviewing it from the seat of someone whose job is to decide which tools the organization adopts, and which never make it past the demo.

Get started with Mindomo

Mindomo gives teams a single place to plan projects, run meetings on a live diagram, train new members, and keep work moving in one direction. Test it on something the team is already doing this week.

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