Group B: Chapter 04

Mehr dazu

Coca-Cola's marketing strategy

von Geovanna Palacios

The European Union

von Phil Dollimore

Operations Management at Sephora

von Celine Dailly

Green Technology-Green Roof technology

von Chun Kuen Ng

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation

TQM

Information Networks

Flexible manufacturing systems

Focus

Differentiation

Cost Leadership

Competitive Risks

Substitutes

Potential Entrants

Bargaining (Suppliers)

Bargaining (Customers)

Rivalry

Customers

How

What

Who to Serve

Reach, Richness & Affiliation

Relationships

Purpose

Perform activities differently or perform different activities