Group B: Chapter 04

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MANAGEMENT OF STRATEGY

av shamim samsuddin

Backend

av Oct Code

IM/KM Plan

av Lori Saulibio

Digital Marketing

av MONICA CORTES

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation

TQM

Information Networks

Flexible manufacturing systems

Focus

Differentiation

Cost Leadership

Competitive Risks

Substitutes

Potential Entrants

Bargaining (Suppliers)

Bargaining (Customers)

Rivalry

Customers

How

What

Who to Serve

Reach, Richness & Affiliation

Relationships

Purpose

Perform activities differently or perform different activities