Group B: Chapter 04

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Strategic Marketing Plan

luonut Mindomo Team

Financial Management

luonut Clarissa Villegas

Video games

luonut Andre Rutherford - Edenwood MS (1564)

IM/KM Plan

luonut Lori Saulibio

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation

TQM

Information Networks

Flexible manufacturing systems

Focus

Differentiation

Cost Leadership

Competitive Risks

Substitutes

Potential Entrants

Bargaining (Suppliers)

Bargaining (Customers)

Rivalry

Customers

How

What

Who to Serve

Reach, Richness & Affiliation

Relationships

Purpose

Perform activities differently or perform different activities