Group B: Chapter 04

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Street Food Festival

luonut Asma Karimi

BLITZ

luonut c b

aProject Management Plan ContentsPMBOK

luonut Red Yardbird

Coca-Cola's marketing strategy

luonut Geovanna Palacios

Business-Level Strategy

Types

Integrated Cost Leadership/Differentiation

TQM

Information Networks

Flexible manufacturing systems

Focus

Differentiation

Cost Leadership

Competitive Risks

Substitutes

Potential Entrants

Bargaining (Suppliers)

Bargaining (Customers)

Rivalry

Customers

How

What

Who to Serve

Reach, Richness & Affiliation

Relationships

Purpose

Perform activities differently or perform different activities