Calls to Action

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Parminder Cimarron 314 Closeout project meeting

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Calls to Action

example locations

home page

landing page

blog post

bottom

mid-post

top

blog sidebar

example actions

chat

email

tips

minimize anxiety

least amount of information

frequency

on every page

attention

size

alternative color

use white space

use active language

register

download

subscribe

call

keep actions simple

one action at a time

incentive action

action leads to a bonus

establish the need

benefits of taking action

action leads to solution

identify the problem

why?

provides direction to visitors

way to measure success

provides focus to the site