Maybelline- L'Oréal -L’Oréal

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Pharmacokinetics (cont.)

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Economics

por Mariana Mendoza

Chapter 3 National Income

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CBM

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Maybelline- L'Oréal -L’Oréal

💰PRICE

AVAILABLE IN THE RANGE OF 10$ TO 100$

CONSIDERED AS LUXURY ITEMS IN USA

TARGET MARKET

YOUNG ADULTS

TEENS

WORKING CLASS WOMEN

UPPER CLASS SOCIETY

URBAN FEMALE

PREMIUM PRODUCT

PRICE STRATEGY HELPS THE BRAND SERVE A NICHE CUSTOMER WITH ITS HIGH QUALITY LINE

🌎DISTRIBUTION (PLACEMENT)

WORLDWIDE

DISTRIBUTE THEIR PRODUCTS THROUGH RETAILERS

SUPERMARKETS

MALLS

DRUG STORES

MASS MARKETS

E-COMMERCE

PROMOTION

SPONSORSHIP/COMMUNICATION

BRAND AMBASSORS

INSTAGRAM

YOUTUBE

BEAUTY PEGEANTS

SHOWS

SOCIAL EVENTS

PERSONAL SELLING

STORE PERSONNEL TRAINED

ADVERTISEMENT

PRINTMEDIA

NEWSLETTERS INBOX MAIL

Available new products and discounts

LOCAL MAGAZINES & NEWSPAPERS

Discount coupons & promotions

TV ADVERTISEMENT

CELEBRITY PARTNERSHIP(Instagram collab)

VISUAL CONTENT CREATION

PRODUCT

ACCESORIES

LIPS

FACE

EYES