Strategic Planning

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Coca-Cola's marketing strategy

por Geovanna Palacios

4 principles of marketing strategy /Brian Tracy

por Jessica Sierra

Six Thinking Hats

por Frank Mrosk

The 4-Hour Workweek - Step 1: Definition

por Anthony Johnson

Strategic Approach to Embedded Services

Outline of Sections

Wrap-up/key takeaways

Group discussion

Topic-related exercises

Overiew of Topics

Overview of Course

What is your route?

Where are you on the map?

Why undertake the journey?

Introductions to concepts and our road trip metaphor

About Embedded Services

Why programs fail

Basic elements of an embedded program

About the embedded information models

Importance of a Strategic Plan

Strategies & Tactics: What is our route? How do we get there?

Analysis: How will we know when we get there?

Goals: Where are we going? What are we trying to accomplish?

Environmental context: Where are we now?

Purpose: Why undertake the journey?