2018 Retail Strategies Trend

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Project Resources

par Dena Budrecki

DRIVERS OF CHANGES IN SELLING AND SALES MANAGEMENT

par Naz Smurf

Preposition of Place

par Dayhana Ferreira

Heineken Operations

par Francesca Meucci

Retail Store

2018 trend

memorable in-store experience

sustainability in the values

data to make decisions

focus on service

rethink the hard sell

essential elements

product hero

lighting

interactive, immersive and experiences

storytelling

customer’s feedback

pathway

decompression zone

using lighting, flooring, textured and materials that contrast

first few steps within the store entrance always ignored and forgotten

grab attention