CULTURES

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CORPORATE CULTURES

CULTURAL BENEFITS

ATTRACT AND RETAIN GOOD EMPLOYEES

SHARING OF INFORMATION

WORK ENVIRONMENT MORE ENJOYABLE

MORAL IS IMPROVED

CULTURAL CATEGORIES

SONNENFELD DEFINED FOUR TYPES

THE FORTRESS

THE BASEBALL TEAM

THE CLUB

THE ACADEMY

Dominant Set of norms

KEY ELEMENTS

THE CULTURE IS ADAPTABLE

HIGH VALUE IS PLACED ON EMPLOYES

SUPPORTED BY CORPORATE VALUES

OFFERS A CLEAR CORPORATE VISION