the Rise of Crowdsourcing

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Links & Resources

Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.

Youtube : Crowdsourcing Evolution

Subtopic

Viral videos (democratic age of entertainment)

By the masses for the masses

Almost eveyone want to be on TV

e.g Out of 2000 clips 10 finalist have been chosen (american funniest video)

Genre: Video Hosting service

Founded: January 2006

Founder: iFilm & VH1 (Collabration)

To connect with the brainpower outside of the company

Companies that are posting their scientific problems in Innocentive web site: $10000 to $100000 per solution

Protector & Gamble

DuPont

Boeing

Melcarek solved a problem for Colgate Palmolive that earned him $25000

A way to inject fluoride powder into a toothpaste tube without dispersing it.

Genre: Open innovation, R&D and Product development

Founded:January 2001

Founder: Dwayne Spradin,Robert Kinney

Summary Notes

iConclude (company)

Paid: $2000 each

Experience: People with Java and Microsoft background

Product: Repair Flow

Run by Sunny Gupta

Innocentive specializes talents but possessing basic literacy can find something to do in mechanical Turk

e.g identifying items in a photohgraph, writing a short description of the product etc..

Genre: Internet,Online shopping,Cloud computing

Founded: Feburary 1994

Founder:Jeff Bezos

1.) The Professional

Profile

Genre: Social networking service

Founded: Jan 2003

Founder : Chris DeWolfe,Tom Anderson

Summary Notes:

Built a profitable business that couldn't exist without the contribution of users

Genre: Internet, Online shopping

Founded: September 1995

Founder: Pierra Omidyar

Summary Notes

Model could be used to create a sprawling and comprehensive encyclopedia

Genre: Internet Encyclopedia

Founded: January 2001

Founder :Jimmy Wales,Larry Sanger

Genre: Computer systems,Computer software

Founded: 1982

Founder: Vinod Khosla,Andy Bechtolsheim,Bill Joy Scott McNealy

Summary Notes:

Open source software movement

that geeky volunteers could write code just as well as highly paid developers

Genre: Computer software,Internet

Founded: April 1975

Founder : Bill Gates , Paul Allen

Summary Notes :

Example 1: Claudia needed pictures of sick people e.g sneezing ,coughing for the interactive Kiosk

Cost ? $150 or $1..$40

Rather than hiring people she decides to stock photography

Profile

Genre: Microstock Photography

Founded: May 2000

Founder : Bruce Livingstone

What is Crowdsourcing?

4 Types of companies

4.) The Masses

Social Media companies

3.) The Tinkerer

Companies that are able to invent new concepts from normal use of service

2.) The Packager

Video Hosting services companies

1.)The Professional

Rely more on intellectual effort rather than profiting business of others

Practices Profession as its main object

Disadvantages

Wrong Marketing

People will simply say that the company no where takes quality seriously and rather tries to crowdsource to get the work done

Stolen and recycled names

submitting ideas that have been copied from other competitions

Ideas are open

can be risky where others can pick your idea from your order page for free

Advantages :

Talents

You can crowdsource the given task rather hiring a new employee

Hassle free

Do not require to keep track of employees and the whole process in development

Value for your Money

Similar to outsourcing which reduces cost

Def: An act of taking a task by a desginated agent and outsourcing it to undefined large group of people.

The Rise of Crowdsourcing ---------------------------------- Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.