Links & Resources
Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.
Youtube : Crowdsourcing Evolution
Subtopic
Viral videos (democratic age of entertainment)
By the masses for the masses
Almost eveyone want to be on TV
e.g Out of 2000 clips 10 finalist have been chosen (american funniest video)
Genre: Video Hosting service
Founded: January 2006
Founder: iFilm & VH1 (Collabration)
To connect with the brainpower outside of the company
Companies that are posting their scientific problems in Innocentive web site: $10000 to $100000 per solution
Protector & Gamble
DuPont
Boeing
Melcarek solved a problem for Colgate Palmolive that earned him $25000
A way to inject fluoride powder into a toothpaste tube without dispersing it.
Genre: Open innovation, R&D and Product development
Founded:January 2001
Founder: Dwayne Spradin,Robert Kinney
Summary Notes
iConclude (company)
Paid: $2000 each
Experience: People with Java and Microsoft background
Product: Repair Flow
Run by Sunny Gupta
Innocentive specializes talents but possessing basic literacy can find something to do in mechanical Turk
e.g identifying items in a photohgraph, writing a short description of the product etc..
Genre: Internet,Online shopping,Cloud computing
Founded: Feburary 1994
Founder:Jeff Bezos
1.) The Professional
Profile
Genre: Social networking service
Founded: Jan 2003
Founder : Chris DeWolfe,Tom Anderson
Summary Notes:
Built a profitable business that couldn't exist without the contribution of users
Genre: Internet, Online shopping
Founded: September 1995
Founder: Pierra Omidyar
Summary Notes
Model could be used to create a sprawling and comprehensive encyclopedia
Genre: Internet Encyclopedia
Founded: January 2001
Founder :Jimmy Wales,Larry Sanger
Genre: Computer systems,Computer software
Founded: 1982
Founder: Vinod Khosla,Andy Bechtolsheim,Bill Joy Scott McNealy
Summary Notes:
Open source software movement
that geeky volunteers could write code just as well as highly paid developers
Genre: Computer software,Internet
Founded: April 1975
Founder : Bill Gates , Paul Allen
Summary Notes :
Example 1: Claudia needed pictures of sick people e.g sneezing ,coughing for the interactive Kiosk
Cost ? $150 or $1..$40
Rather than hiring people she decides to stock photography
Profile
Genre: Microstock Photography
Founded: May 2000
Founder : Bruce Livingstone
What is Crowdsourcing?
4 Types of companies
4.) The Masses
Social Media companies
3.) The Tinkerer
Companies that are able to invent new concepts from normal use of service
2.) The Packager
Video Hosting services companies
1.)The Professional
Rely more on intellectual effort rather than profiting business of others
Practices Profession as its main object
Disadvantages
Wrong Marketing
People will simply say that the company no where takes quality seriously and rather tries to crowdsource to get the work done
Stolen and recycled names
submitting ideas that have been copied from other competitions
Ideas are open
can be risky where others can pick your idea from your order page for free
Advantages :
Talents
You can crowdsource the given task rather hiring a new employee
Hassle free
Do not require to keep track of employees and the whole process in development
Value for your Money
Similar to outsourcing which reduces cost
Def: An act of taking a task by a desginated agent and outsourcing it to undefined large group of people.
The Rise of Crowdsourcing
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Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.
