WASHUPS

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MEETINGS ARE INEFFECTIVE AND TIMEWASTERS

PRODUCTION PEOPLE DO LESS OF THE TALKING

LACK OF ACTIONS AT THE END

STATUS UPDATES

LACK OF AGENDA

CREATIVE IDEAS NOT TESTED PROPERLY

HIGH-RISK IDEAS WERE UNDERESTIMATED

LACK OF COMMON UNDERSTANDING OF USER JOURNEYS

LACK OF IA

TRACKING AND MEASUREMENT AS AN AFTERTHOUGHT

LACK OF KNOWLEDGE OF KPIs

TRACKING TAGS CREATED BY CTs

INCONSISTENT RESOURCING

QUALITY OF WORK SUFFERS UNDER TIGHT DEADLINES

DIFFERING STYLES OF WORKING LEAD TO REWORK

LEARNING CURVE FOR NEW PEOPLE RESULTS IN EXTRA TIME

LACK OF QUALITY CONTROL

TESTING HAPPENS POST LAUNCH

LACK OF PLANS FOR TESTING

CLIENT CATCHES BUGS

LACK OF PRIORITISATION OF GOALS

DISAGREEMENT ON PRIORITIES WHEN TIME IS LIMITED

IMPORTANT FEATURES/FUNCTIONALITY LEFT TO THE END

MISMATCHED TEAM GOALS

TEAM COMPLETING WORK THAT OTHER TEAM MEMBERS HAVE NO TIME TO COMPLETE

POOR CREATIVE/INTERNAL BRIEF

ANSWERING THE WRONG BRIEF

UNFOCUSSED CONCEPTS

INSUFFICIENT CONTINGENCY TIME

LATE NIGHTS MAKING UP TIME

NO ACCOUNTING FOR CHANGES/DELAYS

COMPETITION BUDGETS NOT USED FOR POST-LIVE LAUNCH

CONTINUING CUSTOMER SERVICE ISSUES TAKE PROJECT OVER BUDGET

CHANGE CONTROL NOT MANAGED PROPERLY

SCOPE CREEP LED TO BUDGTE OVERRUNS

FINAL SIGNOFF WAS NOT GIVEN

UNACCOUNTED TIME TAKES PROJECT OVER TIME AND BUDGET

CLIENT LEGAL TEAMS DELAYED SIGNOFF NOT ACCOUNTED FOR IN TIMINGS

REPEATED CHANGES OF THE SAME TASKS

INCORRECT RATES ARE USED

BUDGETS WERE NOT MANAGED

NEW FREELANCERS DO NOT USE BEST PRACTICE

SIGNOFF OF SUPPLIER TERMS BY UNAUTHORISED PEOPL

SCOPING NOT COMPLETED

MULTI-TIMEZONES MAKE COMMUNICATION SLOW

FRUSTRATION BETWEEN TEAM MEMBERS

SCOPE CHANGES WERE LIKE CHINESE WHISPERS

TECHNICAL RISK NOT ASSESSED PROPERLY

LACK OF INTERNAL RESOURCE WITH NECESSARY SKILLS

INTERNAL EMAIL SERVERS BLACKLISTED

DEADLINES WERE MISSED

TIME AND SCALE OF NEW TECHNOLOGY UNDERESTIMATED LEADING TO COST OVERRUNS

PROBLEM

SYMPTOM

ACTION