カテゴリー 全て - innovation - decision - loyalty - experience

によって Nathalie Peña Garcia 7年前.

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Consumer behavior

Consumer behavior

Consumer behavior

Perceived value

Loyalty

Customer Experience

Complaining behavior

WOM

Social WOM
Traditional WOM
eWOM

Decision making

TRA, TPB, TAM


Innovation Difussion Theory
Theory of Planned Behavior
Theory of Reasoned Action