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カテゴリー全て - innovation - decision - loyalty - experience

によって Nathalie Peña Garcia 7年前.

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Consumer behavior

Consumer behavior

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Consumer behavior

Perceived value

Loyalty

Customer Experience

Complaining behavior

WOM

Social WOM

Traditional WOM

eWOM

Decision making

TRA, TPB, TAM

Innovation Difussion Theory

Theory of Planned Behavior

Theory of Reasoned Action