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Kategorier: Alle - innovation - decision - loyalty - experience

av Nathalie Peña Garcia 7 år siden

549

Consumer behavior

Consumer behavior

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IM/KM Plan

IM/KM Plan

Ved Lori Saulibio

Module C Representation and Text Julius Caesar Cohen Tim H

Module C Representation and Text Julius Caesar Cohen Tim H

Ved Tim Hayes

ADVOCACY

ADVOCACY

Ved Jen Cousins

Trust

Trust

Ved Sachin Shukla

Consumer behavior

Perceived value

Loyalty

Customer Experience

Complaining behavior

WOM

Social WOM

Traditional WOM

eWOM

Decision making

TRA, TPB, TAM

Innovation Difussion Theory

Theory of Planned Behavior

Theory of Reasoned Action