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Kategorier: Alle - innovation - decision - loyalty - experience

av Nathalie Peña Garcia 7 år siden

504

Consumer behavior

Consumer behavior

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Consumer behavior

Perceived value

Loyalty

Customer Experience

Complaining behavior

WOM

Social WOM

Traditional WOM

eWOM

Decision making

TRA, TPB, TAM

Innovation Difussion Theory

Theory of Planned Behavior

Theory of Reasoned Action