Categories: All - government - psychological - regulatory - consumer

by Angela Andrews 17 years ago

880

Factors influencing consumer choice - HSC Bus Studs

Factors influencing consumer choice - HSC Bus Studs

Factors influencing consumer choice

government

regulatory
legal
political

economic

disposable income, interest rates
general economic conditions
expansion
recession
contraction
boom

sociocultural

culture and subculture
social class
reference or peer group
family and roles

psychological

personality
attitudes
motives
perception