Assi 5a Everything We Learned

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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

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Inductive VS Deductive

Deductive: Axiom>>Theorem

Inductive : observation>>theory

Good VS Wrong Science

Wrong Science

Pathological Science

Bad Science

Junk Science

Pseudoscience

Good Science

Falsification

Popper: Applicable Domain.... No absolute Truths

3 factors

Rational

Empirical

Skeptical

5 Research Methods

Correlation

Survey

Experimental Setup

Naturalistic Observation

Case Study

Scientific Method

Conclusion

Repeat

Data/Analysis

Experiment

Hypothesis

Observation

Fallacies: "faulty reasoning"

Weasel Words

Suppressed Evidence

Straw Man

Confusion of correlation and causation

slippery slope

short-term vs. long-term

excluded middle

meaningless question

post hoc, ergo propter hoc

non sequitur

inconsistency

Misunderstanding of the nature of statistics

Statistics of Small #'s

Observational Selection

Begging the Question

Special Pleading

Appeal To Ignorance

Paradigms: Thinking Pattern

Paradigm Shift>>Thomas Kuhn

Scientific Method: Experiment Components

# of Sample

Control Group

Control Variables

Dependent Variable

Independent Variable