Jurlique For Men

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Chapter 1

door Pial Ahsan

My Knowledge

door Ali Othman Mohammed

THE STRATEGIC DIRECTION STRATEGIC ANALYSIS PROCESS

door Auri Grace

America & sport in the USA

door Stuart Maddock

Jurlique For Men

Promotion

Place

Price

Price strategy

Penetration pricing - start with lower prices to invest men into using the products and gain loyalty and increase price as loyalty increases

Bundle pricing - to invest males into a range of skin care products

Competitive prices - with male skin care market

Focus on a cheaper price range for men: $30-75. Using cheaper inputs without dentriment in quality

Premium ranges - to appeal to average man as well as high disbosable income males who are invested in skin care

Current price

Cleansers: $42-65

Moisturisers: $50-145

Product