av Ben Ouston 4 år siden
302
Jurlique For Men
Jurlique For Men
Promotion
Place
Price
Price strategy
Penetration pricing - start with lower prices to invest men into using the products and gain loyalty and increase price as loyalty increases
Bundle pricing - to invest males into a range of skin care products
Competitive prices - with male skin care market
Focus on a cheaper price range for men: $30-75. Using cheaper inputs without dentriment in quality
Premium ranges - to appeal to average man as well as high disbosable income males who are invested in skin care
Current price
Cleansers: $42-65
Moisturisers: $50-145
Product
