Marketing - Leonardi

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Advertising

door Joel Bennett

CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

door Clarissa Villegas

Green marketing

door Dean Wu

Marketing

door Pascal Fritzen

What is MARKETING?

meet needs and wants of customer

Prospects

Value Exchange

To satisfy the needs and wants of the consumers

management of exchange relationships (of goods)

GREEN MARKETING

creating new ideas

new products

advertising product

a big component of business management

the communication between the people that make the product

Market research

what age group is targeted?

PRIMARY/SECONDARY

Research the competition

Research Demographics

Who will buy the product?

finding demands

promoting

Celebrity endorsement

Social Media

deals

Gimmicks and Games

Publicity

Good or Bad

Free Samples

sales

Advertising

Email Subscriptions

social apps

Digital Advertising

Outdoor Ads

Magazines

The Side of Buildings

Direct Mail

Commercials

Voodoo Games (Low cost/free video games)

Billboard ad

Posters

Video Ad

Internet Ad

Main topic

B2B

Working with other businesses

Subtopic