作者：MARC LEONARDI 6 年以前
240
Marketing - Leonardi
What is MARKETING?
meet needs and wants of customer
Prospects
Value Exchange
To satisfy the needs and wants of the consumers
management of exchange relationships (of goods)
GREEN MARKETING
creating new ideas
new products
advertising product
a big component of business management
the communication between the people that make the product
Market research
what age group is targeted?
PRIMARY/SECONDARY
Research the competition
Research Demographics
Who will buy the product?
finding demands
promoting
Celebrity endorsement
Social Media
deals
Gimmicks and Games
Publicity
Good or Bad
Free Samples
sales
Advertising
Email Subscriptions
social apps
Digital Advertising
Outdoor Ads
Magazines
The Side of Buildings
Direct Mail
Commercials
Voodoo Games (Low cost/free video games)
Billboard ad
Posters
Video Ad
Internet Ad
Main topic
B2B
Working with other businesses
Subtopic
