RFM Marketing

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Waterfall Model

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You get an “Advisor Referral” Alert notification.

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RFM Marketing

NPS survey

Defectors

Online booking?

Public calendar-Google?

Open time by stylist

New customer acquisition

Coop

RFM analysis

Eliminate double-entry vs. POS data

How to marry paper to a DB?

You need a computer. Period.

You have to be willing to ask for contact info

You need to match visit dates/times, services, stylists, and $ spent to the DB.

Identify Customers

In-store

SMS messaging?

Phone #

Street address

Website

Email address