How to Measure New Media ROI

Mer som dette

Mergers and acquisitions

Ved Davydov Alexey

PLE

Ved katherine Matos Paucarchuco

ECM

Ved Pero Gruyo

Employee Engagement

Ved Justin Meyers

How to Measure New Media ROI- thx DM Scott

What to Measure?- How many people...

Buying what you sell

Are talking about the competition

Are talking about you/prod/svc/company on blogs

Shared your content w/ someone else

Measure through blog links

Downloaded something free from my site

Are Exposed to My Ideas

Then ask- Why are we spending $$ on things we don't use ourselves ?

Then ask- How do we create content that is highly indexed in search engines to share and drive people to our site

Begin w/ Questions- In the Last 1 or 2 Months Have You...

Used peer to peer network to reach friends, colleagues, family

Used Search engine to research or buy

Used mainstream media to buy

Gone to a trade show to buy prod/svc.

Answered direct mail ad